Zetec infographic video

Zetec

Leading Non-destructive Testing (NDT) Solutions

While at Zetec I was responsible for expanding the brand across various platforms in both print and digital media. They are a global leader in nondestructive testing solutions for critical inspections. Zetec is involved in fieldwork and development of new innovative technologies for the following industries: Power Generation, Oil and Gas, Aerospace, Automotive, Maritime, Military, Rail, Heavy Industry, and Manufacturing.

Website Rebrand

Website_Banner_Img_3 — *Homepage Web Banner*

Before joining Zetec, their website had undergone a massive makeover. The site integrated the new brand and I was responsible for expanding the brand across all web pages. Alongside the director of marketing, we updated the homepage graphics and product pages. Above you can see an example of a homepage design I created to promote one of Zetec’s most promising products.

Magazine Ads

Zetec promotes products in many NDT magazines and journals. Above you can see a few examples of ads I designed for different Zetec products.

Product Brochures

With all Zetec products, there is a brochure that is associated with all of them. These brochures include specifications of the product, ordering details, product renderings, and other information that might entice a potential buyer. Since Zetec is an international company I was tasked to work with translators to produce all brochures in multiple languages including Chinese, Korean, Japanese, French, German, and Spanish.

Print Brochure

PaintBrush_Brochure_English Portfolio — *Print-ready tri-fold brochure layout (right: cover, middle: back, left: inside flap)*

PaintBrush_Brochure_English Portfolio 2 — *Tri-fold brochure inside spread*

Digital Brochure

Event Branding

Every year Zetec hosts a channel partner meeting to celebrate and provide company updates to their investors. This event takes place in a different location every year. Each event is themed based on the location and once a location has been decided on, it was my responsibility to create all documents, signage, and presentations based on the theme.

The 2017 channel partner meeting took place in Dana Point, California. The location is famous for surfing, fishing, and other ocean-based activities. With all event logos, the marketing department attempts to incorporate the wave that is found in the Zetec logo. The event logo that I created incorporated the wave concept quite literally. The illusion of momentum compliments the name of the event, Wave of Momentum.

Powerpoint_image_wave_2

Trade shows

Zetec participates in NDT tradeshows internationally to connect with customers and prospects. Tradeshows are Zetec’s main opportunity to showcase new products. This is the time when current and potential customers can witness and have a hands-on experience with their new technology. Along with creating print material I was responsible for creating the banners and other tradeshow booth graphics.

Booth Setup_ASNT Aerospace